Researcher of Paid Search Techniques

Although I believe I have a solid understanding of how paid search campaigns should be structured and managed, I am passionate about learning new skills and techniques to expand my knowledge further. I am always on the lookout for new concepts and techniques, and love keeping up to date on emerging trends in paid search, web analytics and user engagement.

My blog is my method of bringing a more logical and scientific perspective to a typically creative discipline of marketing, and you’ll find numerous pieces of paid search campaign analysis and references to economic theory throughout my posts.

Although my blog has only been going for two years, it is well respected in the search marketing community, with regular comments and discussion from leading search engine marketing professionals around the world.

I hope you find the articles useful in helping to understand the logical side of paid search. If you’d like some advice on how the practices discussed in the blog can be incorporated into your own search marketing strategy, please get in touch for more information.