Pay Per Click Marketing Specialist

I am a Google AdWords certified search marketing consultant, with 4 years experience delivering paid search campaigns in the UK and Australia.

I have set up and managed successful pay per click (PPC) strategies for international brands in the telecommunications, retail, travel and finance sectors, and helped a variety of small to medium-sized businesses in Australia improve their market share and return on investment from paid search.

Originally from the UK, I studied Business Economics at the University of Sheffield. While my degree gave me a solid foundation in both economic and business theory, it also prompted a more analytical and scientific perspective of the traditionally creative discipline of marketing. This naturally led me into the paid search industry, which I found to be a perfect balance between logical and creative, art and science, words and numbers.

The challenge of diagonal thinking encourages a more holistic and considered perspective to marketing, and I can see the benefits of approaching pay per click challenges with viewpoints from both ends of the spectrum.

It is this unusual blend of logicality and creativity which forms the foundation of Calculate Marketing. I am confident this scientific approach can be extremely effective in delivering value from paid search, and hope to have the opportunity to help you achieve your marketing goals.

Alan Mitchell – BA (Business Economics) (Hons)