Long-tail keywords contain more signals about the user's needs and requirements than shorter keywords. Achieve higher CTR, conversion rates, and ROI with a targeted and tailored long-tail strategy.
People make different searchers based on where they are in the buying cycle. Increase your profitability by engaging with customers in relevant micro-moments which matter.
It's not the number of keywords which matters, it's how they peform. Realise the potential of PPC marketing with highly-organised and scalable campaigns which can grow and evolve with your business.
Inefficient use of match types can see searches being matched to more expensive and poorer converting keywords. Take control over the ads which are displayed for different search queries and control your ROI.
The number of unique search queries made each day continues to increase. Show tailored messaging for 1,000s of different searcher needs and stand out from the competition with higher profitability.
Actionable insights are often lost in the sheer number of unique search queries. Gain macro insights from micro data with search query theme analysis, reducing wastage and increasing ROI.
PPC marketing is no longer battle of the budgets. Whatever your investment in PPC marketing, make it work the hardest with strategic weightings for day of week, time of day, location, and device.
It's is all about the bigger picture. Align your PPC marketing to maximise visitor awareness, engagement, credibility, and brand perception, and realise the positive knock-on effects in sales and ROI.
The bigger the ticket, the longer the buying cycle. Utilise first-click, last-click, and assisted click attribution models to better understand where value is being created and increase your ROI from PPC marketing.
Every business has its website visitors who are most likely to convert. Capture and segment those visitors with intelligent filters and create the foundation for extremely powerful remarketing campaigns.
Remarketing has evolved since the days of showing the generic ad messages to all previous website visitors. Engage with different audience segments with tailored messages and increase your profitability.
Numbers are useless unless they're compared to something else. Focus on the key metrics which deliver value for your business, and use comparisons and segmentations to make more informed business decisions.