Google is all about relevancy. Their whole business model depends on it. They want to provide searchers with the most relevant and useful results, and provide the easiest and most efficient means for searchers to find the information they are seeking.
So it comes as a surprise to see widespread discussion criticising the quality of Google search results among search marketing professionals, talk of people getting up in arms because they can’t find the information they are looking for, mention of people having to resort to old-fashioned bookmarking to avoid losing track of that golden nugget of an article they found back in 2003.
Are search results really becoming less relevant? Or are our expectations of high quality search results increasing faster that improvements in search quality can keep up? While Google no doubt needs to continue to improve the relevancy and usefulness of it search results, it’s not just Google who need to improve. We can also learn how to better construct our search queries to find the right information more quickly and easily.
There are no two ways about it – the amount of information on the internet is growing at an exponential rate. And while the number of pages being indexed by search engines such as Google rises exponentially, the number of Google search results remains unchanged. More information, but still only 10 search results. Google, therefore, are faced with the dilemma of trying to organise the world’s increasingly varied information into 10 small search results, while at the same time trying to please an increasing number of varied searchers who use the same search words but have entirely different requirements.
But should we really blame Google? Perhaps Google’s search results have not got less relevant. Perhaps, instead, our demands for increased relevancy have grown, providing us with the false illusion that Google’s search result relevancy has deteriorated.
While Google must work to improve the relevancy of its search results, and also better understand searcher intentions to provide the most appropriate, useful, and personalised search results, we also need to take some responsibility if want a seamless searching experience. Faced with the dilemma of mounting information yet more increasingly individualistic preferences, we need to become more informed about how to better find the information we seek. Let’s have a look at a few possibilities using Google’s search commands:
But it’s not just about learning the Google commands. For a completely stress-free searching experience, it’s also about learning how to think strategically, creatively intelligently when making searches:
And the creativity doesn’t just stop there. Ken Lyons from WordStream wrote an excellent article on using Google to find anyone’s email address, providing numerous examples of how to cleverly construct your search queries to retrieve only the most useful results. Similarly, Ann Smarty provided some great insight into using Google to find guest post opportunities, identifying key phrases which are likely to appear on pages asking for guest post writers. Want a new job? Try searching for something like:
+location + “job title” “we’re looking for” OR “ideal candidate will” OR “the following skills” OR “your CV” OR “your resume” OR “cover letter” OR “covering letter”
Or get even more creative and add date parameters into your job search to increase the likelihood of finding recent job postings. It could be a great way to find poorly advertised job postings and give yourself a greater chance of securing a new role.
It is all too easy to jump on the bandwagon and become frustrated with Google’s search results. While Google obviously has a significant role to play in improving their search results, so searchers also have a role to play in learning how to better structure their search queries. Plus signs for required words, hyphens for irrelevant words, and inverted commas for phrases would improve the average searcher’s experience considerably, while thinking more creatively would also get better results. If we can learn to search more intelligently and strategically, I imagine few people will have trouble finding their desired information quickly and efficiently.
Do you think Google’s results are becoming less relevant? Or do you think it’s simply a case of making more intelligent search queries? Share your thoughts and comments below.