Comments on: How to Strike Gold in Google’s Search Query Report http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/ Mon, 25 Feb 2013 12:31:42 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Alan Mitchell http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-55290 Alan Mitchell Thu, 19 Jul 2012 00:14:52 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-55290 @ Enrique It would be great to see ALL searches which trigger your ads in the search query report, although I doubt Google would be willing to provide this information. Until then, we have to work with the data we have available, which I still think can provide an enormous amount of insight. @ Enrique

It would be great to see ALL searches which trigger your ads in the search query report, although I doubt Google would be willing to provide this information.

Until then, we have to work with the data we have available, which I still think can provide an enormous amount of insight.

]]> By: Enrique del valle http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-48044 Enrique del valle Tue, 17 Jul 2012 16:23:33 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-48044 Thanks for the info, the search query report is the key of any good PPC campaign. Alan, what do you think about search terms which receive no clicks? If we could know which keywords activate our ads with no clicks, it would be easy to significantly improve CTR and QS. Thanks for the info, the search query report is the key of any good PPC campaign.

Alan, what do you think about search terms which receive no clicks? If we could know which keywords activate our ads with no clicks, it would be easy to significantly improve CTR and QS.

]]> By: Alan Mitchell http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-25679 Alan Mitchell Sat, 29 Oct 2011 09:55:48 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-25679 @ Dmitry I completely agree - it's something I've written about before in my <a href="http://www.calculatemarketing.com/blog/techniques/relevancy-the-holy-grail-of-ppc/" rel="nofollow">post on relevancy</a>. While researching 1,000s of keywords is great, those keywords are not going to have the chance to achieve their full potential unless 1,000s of tailored ad messages are provided. @ Dmitry

I completely agree – it’s something I’ve written about before in my post on relevancy. While researching 1,000s of keywords is great, those keywords are not going to have the chance to achieve their full potential unless 1,000s of tailored ad messages are provided.

]]> By: Dmitry http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-20500 Dmitry Thu, 27 Oct 2011 16:14:54 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-20500 Hi, Alan! It's really good article. But I have a question for you. According to my experience, the conversion depend not only on keywords, but also on ads and landing pages, which are tailored with appropriate keyword. Many times I observed, that the same keyword can give many conversions with one ad, and with another ad the same keyword convert badly. So it's very important, with which ads your keywords are tailored. What do you think about this idea? Hi, Alan!
It’s really good article.
But I have a question for you.
According to my experience, the conversion depend not only on keywords, but also on ads and landing pages, which are tailored with appropriate keyword.
Many times I observed, that the same keyword can give many conversions with one ad, and with another ad the same keyword convert badly.
So it’s very important, with which ads your keywords are tailored.
What do you think about this idea?

]]> By: Attacat_Joel http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-11460 Attacat_Joel Fri, 24 Jun 2011 10:03:26 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-11460 Another @ joel joining the conversation! Really good ideas there, but finding a decent way to group keywords in such a manner is the real sticking point for a lot of people (especially if you don't want to give out your data). I was trying to bodge an Excel sheet recently but had to abandon for a while! @ Alan you should make yours available, might be some good linkbait there... :-D Another @ joel joining the conversation!

Really good ideas there, but finding a decent way to group keywords in such a manner is the real sticking point for a lot of people (especially if you don’t want to give out your data). I was trying to bodge an Excel sheet recently but had to abandon for a while! @ Alan you should make yours available, might be some good linkbait there… :-D

]]> By: Alan Mitchell http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-7594 Alan Mitchell Tue, 05 Apr 2011 03:22:31 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-7594 @ Joel I use my own Excel-based macros which I have developed over time to pull out individual and multiple-word themes, and aggregate click, cost and conversion data based on those themes. If you're looking for an online tool to help you with your search query analysis, you should give <a href="http://queryminer.com/" rel="nofollow">Queryminer</a> a try. They offer a free analysis of your search query report and will highlight the cost savings of any negative keywords they identify. Cheers, Alan @ Joel

I use my own Excel-based macros which I have developed over time to pull out individual and multiple-word themes, and aggregate click, cost and conversion data based on those themes.

If you’re looking for an online tool to help you with your search query analysis, you should give Queryminer a try. They offer a free analysis of your search query report and will highlight the cost savings of any negative keywords they identify.

Cheers,
Alan

]]> By: Joel http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-7504 Joel Tue, 05 Apr 2011 02:50:54 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-7504 Hi Alan Great article. I have a question - what tool do you use to pull out the occurrences of terms with one, two and three word strings? I have been looking for something that does this but do not know an effective tool/Excel method for doing this. For a few additional tips you can check out my approach to search query reports:http://deepfootprints.co.uk/online-marketing-blog/ppc/google-adwords-search-query-report-guide/ Hi Alan
Great article. I have a question – what tool do you use to pull out the occurrences of terms with one, two and three word strings? I have been looking for something that does this but do not know an effective tool/Excel method for doing this.
For a few additional tips you can check out my approach to search query reports:http://deepfootprints.co.uk/online-marketing-blog/ppc/google-adwords-search-query-report-guide/

]]> By: Alan Mitchell http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-7592 Alan Mitchell Sun, 03 Apr 2011 23:07:36 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-7592 @ queryminer Thanks for the clarification, and my apologies for overlooking Queryminer's current capabilities for multiple-word negative keyword mining. I'm confident that with the huge amount of data now available to PPC advertisers, efficient analysis and mining techniques are now more necessary than ever, so look forward to Queryminer's evolution into keyword expansion. Cheers, Alan @ queryminer

Thanks for the clarification, and my apologies for overlooking Queryminer’s current capabilities for multiple-word negative keyword mining.

I’m confident that with the huge amount of data now available to PPC advertisers, efficient analysis and mining techniques are now more necessary than ever, so look forward to Queryminer’s evolution into keyword expansion.

Cheers,
Alan

]]> By: queryminer http://www.calculatemarketing.com/blog/techniques/search-query-report-keyword-research/comment-page-1/#comment-7488 queryminer Thu, 31 Mar 2011 13:46:08 +0000 http://www.calculatemarketing.com/blog/?p=1179#comment-7488 Hi Alan, love this article! It validates exactly what we are building/have built at queryminer. We agree that search query mining shouldn't stop at negatives and we are very excited about using our algorithm for keyword expansion. I will try to explain below. Right now, queryminer is solving for multiple-word aggregation for poor performers. So, in your example queryminer would recommend “cheap flights” as the phrase match negative and not “cheap” because there are other good performing search queries with the word “cheap”. The next evolution for queryminer is keyword expansion. Taking our multiple-word pattern detection algorithm and flipping it on its head and suggesting new keyword opportunities which of course will include the qualifying-words as you have described. Thanks for the mention & link and your thoughts around search query mining. Hi Alan, love this article! It validates exactly what we are building/have built at queryminer.

We agree that search query mining shouldn’t stop at negatives and we are very excited about using our algorithm for keyword expansion. I will try to explain below.

Right now, queryminer is solving for multiple-word aggregation for poor performers. So, in your example queryminer would recommend “cheap flights” as the phrase match negative and not “cheap” because there are other good performing search queries with the word “cheap”.

The next evolution for queryminer is keyword expansion. Taking our multiple-word pattern detection algorithm and flipping it on its head and suggesting new keyword opportunities which of course will include the qualifying-words as you have described.

Thanks for the mention & link and your thoughts around search query mining.

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