I’ve also found some long-tail keywords receiving fewer clicks due to Google Instant, but since people are now being pushed down more clearly-defined searches, other long-tail keywords are receiving significantly more searches. You can see these artificially-high searches in almost any search query report – they’re those 9 to 10 word phrases which receive a disproportionately high impression and click volume for their word length. Capturing these artificial long-tails with a clear strategy in place can deliver great results due to their relatively low CPCs.

Have to agree there, its also good for varation in keywords, help with a whole ‘natural’ link profile too.

It’s good to achieve a balance in your campaigns, with more generic keywords complementing long-tails when more volume is needed. Casting a wide net and taking a holistic approach with your keyword selection is in my opinion always the best strategy to maximise you chance of success.

Glad you found it useful. Best of luck with your campaigns.

Long-tails are definitely most effective en masse. Individually a long-tail keyword might not receive much search volume, but when you have a portfolio of tens of thousands, the results can really stack up.

Great to hear you’re getting good traffic and high conversion rates from long-tail keywords.

Since most long-tail searches are very unique and are only made a handful of times each week/month/year, accurate data on long-tail keywords is extremely rare. It is possible to use paid tools to better research long tail keywords, although doing thorough research on keyword THEMES then permutating your own long-tail keywords can be extremely effective. You can them mine your search query data for new long-tail keywords ideas, and continute to build up your long-tail keyword list over time.

Cheers,
Alan

Santap