Posts Tagged budgeting

3 Tips for AdWords Ad Scheduling Success

Posted by Alan Mitchell in Techniques on July 25th, 2011

Ad scheduling – an advanced feature of Google AdWords – allows PPC advertisers to set different bids for different days of the week and different hours of the day. If your business is closed on weekends, you can pause your ads on weekends. If most of your sales come through on weekday mornings, setting higher bids on weekday mornings can result in higher profitability.

But while ad scheduling in Google AdWords can be extremely powerful in boosting campaign performance, it is essential that ad scheduling decisions are reliable and informed. Since so many internal and external factors can bias your day of the week analysis, advanced ad scheduling strategies are best reserved for mature and relatively stable PPC campaigns with a large amount of conversion data.

Below are three tips for getting the most out of ad scheduling, and suggestions to help you make reliable and informed decisions to take advantage of this powerful feature of Google AdWords.

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Budget Time for Budget Checks

Posted by Alan Mitchell in Techniques on July 30th, 2009

Daily campaign budgets in Google AdWords are great. You simply enter the maximum you want to spend per campaign per day, then sit back and relax, safe in the knowledge that your monthly Google bill will not cause any nasty surprises.

But despite the reassuring nature of campaign budgets and the ease at which they can control your spending, they should not be used to control your spending. Instead, cost per click (CPC) bids should be your tool of choice for spend management.

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