Posts Tagged ad diagnostic tool

Browsing through your Google AdWords account, you notice some of your keywords are not showing due to “low search volume”. Hovering your mouse over the speech bubble, the ad diagnostic tool pops up:

 


 
According to Google AdWords Help, your keyword is not showing because not enough people are searching for your keyword.

“Low search volume” keywords are keywords associated with very little search traffic on Google properties. In which case, we suspend your keyword. This state is only temporary, and these keywords will be reactivated if we find that they could start delivering traffic.

So just how much search traffic is “very little search traffic”?

To find out, I decided to count every “low search volume” keyword in an AdWords account over a 3 month period. Of the 2,823 keywords that received at least one impression, 804 keywords (28.5%) were “low search volume”. That’s over a quarter of keywords.

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