Alan Mitchell

My name is Alan Mitchell. I am a Google AdWords qualified search marketing freelancer based in Melbourne, Australia.

Homepage: http://www.calculatemarketing.com/who-i-am/about-me.html

Posts by Alan Mitchell

4 Practical Ways to Lower Your AdWords CPCs

Wednesday, July 27th, 2011

Tags: ads, adwords, conversion rate, CPCs, CTR, engagement, expansion, google, keywords, long-tails, modified broad match, optimisation, personalisation, ppc, pricing, process, quality score, relevancy, research, rule, search queries, tailoring, user journey
Posted in Techniques | 2 Comments

3 Tips for AdWords Ad Scheduling Success

Monday, July 25th, 2011

Tags: ad scheduling, adwords, analysis, budgeting, campaign settings, conversion rate, CPA, day parting, optimisation, ppc, spend management
Posted in Techniques | 5 Comments

5 Common PPC Optimisation Mistakes

Tuesday, June 21st, 2011

Tags: ad groups, adwords, analysis, campaigns, efficiency, google, keywords, optimisation, optimization, ppc, relevancy, search queries
Posted in Techniques | 5 Comments

The Art of Keyword Qualification

Thursday, April 14th, 2011

Tags: ad groups, ads, adwords, campaigns, keyword grouping, keywords, optimisation, organisation, ppc, relevancy, structure, tailoring
Posted in Techniques | 6 Comments

How to Strike Gold in Google’s Search Query Report

Thursday, March 31st, 2011

Tags: adwords, analysis, conversion rate, CPA, expansion, holy grail, keyword research, keywords, long-tails, negative keywords, phrase match, ppc, process, research, search queries, search query report, structure
Posted in Techniques | 9 Comments