Alan Mitchell

My name is Alan Mitchell. I am a Google AdWords qualified search marketing freelancer based in Melbourne, Australia.

Homepage: http://www.calculatemarketing.com/who-i-am/about-me.html


Posts by Alan Mitchell

Economics of PPC Pricing: Why Performance Deals Often Fail

Thursday, February 11th, 2010

Tags: , , , , , , ,
Posted in Techniques | 4 Comments

Economics of PPC Pricing: Why the Markup Model is Flawed

Thursday, November 26th, 2009

Tags: , , , , , , ,
Posted in Techniques | 14 Comments

To Deep-Link Or Not To Deep-Link

Tuesday, October 20th, 2009

Tags: , , ,
Posted in Techniques | 6 Comments

Intelligent Analytics for Intelligent AdWords Management

Tuesday, September 15th, 2009

Tags: , , , , , , , , , , , ,
Posted in Techniques | 10 Comments

How Low is “Low Search Volume”?

Sunday, August 30th, 2009

Tags: , , , , , , , , ,
Posted in Techniques | 16 Comments

One Keyword per Ad Group: Pros & Cons

Tuesday, August 11th, 2009

Tags: , , , , , , , , , ,
Posted in Techniques | 3 Comments

The 5 Benefits of Long-Tail Keywords

Thursday, August 6th, 2009

Tags: , , , , , , , , , , , , ,
Posted in Techniques | 27 Comments

Budget Time for Budget Checks

Thursday, July 30th, 2009

Tags: , , , , , , ,
Posted in Techniques | 2 Comments

The 10% Clicks Rule Part 3: Does It Work?

Wednesday, July 22nd, 2009

Tags: , , , , , , , , , , , , ,
Posted in Techniques | 4 Comments

The 10% Clicks Rule Part 2: Process

Tuesday, July 21st, 2009

Tags: , , , , , , , , , , , , ,
Posted in Techniques | 1 Comment

The 10% Clicks Rule Part 1: Overview

Monday, July 20th, 2009

Tags: , , , , , , , , , , , ,
Posted in Techniques | 3 Comments

Relevancy: The Holy Grail Of PPC

Saturday, July 18th, 2009

Tags: , , , , , , , , , , , , , ,
Posted in Techniques | 15 Comments