Alan Mitchell

My name is Alan Mitchell. I am a Google AdWords qualified search marketing freelancer based in Melbourne, Australia.

Homepage: http://www.calculatemarketing.com/who-i-am/about-me.html

Posts by Alan Mitchell

13 Reasons why eBay Are Wrong

Monday, April 15th, 2013

Tags: ads, adwords, brand, branding, campaigns, CTR, ebay, engagement, google, impressions, messaging, ppc, tailoring, user journey
Posted in Techniques | No Comments

3 Advanced Strategies to Extract New Keywords from Your Google AdWords Search Query Data

Thursday, October 11th, 2012

Tags: 10% clicks rule, ads, adwords, analysis, broad match, campaigns, expansion, google, google analytics, keywords, long-tails, modified broad match, optimisation, phrase match, ppc, process, quality score, relevancy, research, rule, search queries, structure, tailoring
Posted in Techniques | No Comments

The Australian Google PPC Opportunity

Tuesday, September 25th, 2012

Tags: ads, adwords, analysis, australia, campaigns, conversion rate, CPCs, CTR, engagement, google, holy grail, impressions, keywords, long-tails, melbourne, optimisation, personalisation, ppc, process, quality score, relevancy, research, search queries, structure, sydney, tailoring
Posted in Techniques | 6 Comments

4 PPC Tracking Essentials for Small Businesses

Sunday, March 4th, 2012

Tags: adwords, analysis, analytics, custom variables, ecommerce tracking, event tracking, goal tracking, google, google analytics, ppc, tracking
Posted in Techniques | 2 Comments

3 Million Keywords

Tuesday, November 29th, 2011

Tags: adwords, expansion, google, impressions, keywords, long-tails, phrase match, ppc, relevancy, research, search queries
Posted in Techniques | 4 Comments